This research is qualitative one to study the forms and the methods of public relations undertaken by "Young Buddhists Association of Thailand under the Royal Patronage" with three main objectives as follows :-
Firstly, to study the concept of Public Relations and Communication.
Secondly, to study the history of the Young Buddhists Association ideological commitment to be a place for study and propagation of Buddhism for the Young Buddhists.
And Lastly, to study the forms and the methods of Public Relations undertaken by the Young Buddhists Association. Findings are as follows:
The Young Buddhists Association applier on any Public Relations media. The Young Buddhists Association was founded by Mr. Satien Phothinantha, Mr. Bunyong Wongvanish and Mr. Supot Sangsomboon. The Young Buddhists Association was established on Wednesday, January 15, 2492 and was accepted to be under the Royal Patronage on March 17, 2503.
The Young Buddhists Association used many forms and methods of Public Relations such as Print media, Electronic, Person Media by means of regular, re – active and Proactive Methods. |