The objectives of this thesis were to study how to use the right speech method in direct sales business, 2) study the Buddhist principles of the right speech in creating virtues, 3) study A Buddhist method of Appying the Right Speech in Enhancing Virtues for Direct Sales Business. By using qualitative leaders of the leading direct sales business organization in Sol Corperation International Company Limited and the qualified the Buddhist’s right speech specialists, 25 person in tatal, with the selection through purposive sampling.

    The research finding revealed that :

    Buddhishit’s right speech method based on the Nirvana tipataka and for used on the righteousness interms of the right speech or sammavaca with in the path way of Nobel Eightfold Path consisted of kinds of Dhamma were the right speech that to listening enlingtement, to increased insight knowledge, wisdom intelligence or carried the right wisdom, the speech that make calm emotion’ including for Nirvana.

    Accordingly, the Buddhist Principle of the righteousness could created virtues related to Buddha’s Strategic teaching is established narrative analogy with metaphor, that make a clusive story or content became to easily for understanding and more clearing, by used humanize instrument for teaching affecting Dhamma propagation effective, flexible, taught by the penalty and rewarding. Additionally, to solve problams and resolution the Buddha’s strategic teaching for the righteousness succeed. It has moved to supported the use of Dhamma principles of Itthibath4, Pormviharn4, Sangkahawatthu4, Sutcharit3.

    So far, the research has considered how applied to looked at A Buddhist method of appying the right speech in enhancing virtues for direct sales business as follows : Adaped from Buddhist’s righteousness method revealed that established narvative analogy with metaphor to created product virtues that considered setting up a business ethics from product presentation which served the customer’s needs of the Physical or tangible world, as well as for its oen bussinessmerit, cooperate social responsibirities, glabal literacy professional advancement for such factors were Qutenticity capples to the  righteousness or Sammavaca of a Sufficiently accurate knowledge, the best wishes and Sincerely of Buddha communication the friendly oral and body language, sincerity gestures, For safety testimonials copplied to the Buddha unitiated chosen people as a major plot in the propagation be useful in teaching Dhamma, For loving-kindness or metla for speaking with creates progressive of business success to the speech to customer that intend to avoid the Speaking eith lies with rude, with sneakly and with rave word. Throughout the above research findings, the Buddhist Princides of the righteousness in creating virtues and professional meritin direct sale business are all underpinned by applyied these above factor as a set of key of Buddha communication to the interactions and developed to be contral to the ethos of the Buddhist principles of the righteousness for all and for professional ethics of direct sales business in more depth to the ethos of the Buddhist solved problems etc.

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