The thesis entitled ‘An Analysis of Personal Media in the Propagation of Buddhism’ consists of three objectives: 1) to study the concept and theory of communication, 2) to explore the personal media towards the propagation of Buddhism and 3) to analyze the personal media in the propagation of Buddhism. This study is based on the analysis of four media people individuals in line with the four the Buddha’s style of teaching viz., Sandassanà: elucidation and verification, Samàdapanà: incitement to take upon oneself, Samuttejanà: filling with enthusiasm and Sampahaÿsanà: filling with delight and joy.
The results revealed that the teaching’s style of the most venerable Phra Dharma Kośācārya (Prayoon Dhammacitto) and Somdet Buddhaghoṣācārya (P.A. Payutto) focus on the Sandassanà or elucidation of the knowledge to the receivers. They can inspire those interested in studying and cultivate the learners to be more rigorous learning. The works of both them are considered as the traditional doctrines of Buddhism and requires the cognitive ability to understand. Thus, there are few people have access to the works of both venerable.
Regarding Venerable Phra Rāja Dharmanidēśa (Payom Kalayano) and Phramaha Wuttichai Vajiramedhi, they propagate Buddhism in the manner of Samuttejanà or filling with enthusiasm and Sampahaÿsanà or filling with delight and joy. They teach the fundamental Buddhism to people of all walks of life by using the simple and modern language. And these made the both venerable outstanding in propagating Buddhism. These four respected monks are considered as the important person of propagating the Buddhist teaching at the present time. Since, they can always solve the crisis of Buddhism. Especially, Somdet Phra Buddha Ghosajarn (P.A. Payutto) has solved the crisis of Wat Phra Dhammakaya and the Santi Asoke.
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