This thesis has three objectives; 1) To study the principles of healthy living, forms of medical treatment and health insurance products according to Buddhism, 2) To study the factors that affects the decision making of health insurance by Buddhist monks in Muang district, Chiang Mai Province. The data were analyzed by frequency, percentage, mean and standard deviation.
The results were found as follows:
General status of respondents Buddhist monks in Muang district, Chiang Mai Province no older than 30 years, ordination for more than nine years, graduated in B.A. degree, being deacons and finished the Dhamma scholar advanced level.
The principle of health care according to Buddhism are summarized as follows. 1) The use of Buddhist principle in treatment the sickness: most of sick monks mainly used the Buddhist principles to maintain health when they got sick. 2) The symptom after treatment: the main symptoms recovered after the treatment when sick when using the method such as consideration before a food consumption, concentration and Dhamma medicine (Dhamma osatha). The current pattern of medical treatment for monks, summarized as follows. About diseases treated consistently find that most of the monks who have the disease. The underlying diseases such as diabetes, hypertension, hypercholesterolemia, and about the treatment was found to be eligible for services at public hospitals and the clinics. Welfare is primarily used to find medical treatment when ill to choose the right health insurance. Majority of monks were health insurance policyholders. This indicates that they pay attention to health.
Factors that affect the decision making of health insurance by Buddhist monks in Muang district, Chiang Mai, it is found that the major factors of the marketing mixture towards the decision making of health insurance by monks in four dimensions. They are product, price, distributing channels and marketing promotion. The significant level of mean factor is in “very important” in every aspects.
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