This dissertation is of 3 following objectives: 1) To study and analyze the current news and the issue caused by journalists’reports 2)To study principles,conceptual idea and theories behind Peace Journalism by Buddhist Peaceful Means, and 3) To present a model of Peace Journalism by Buddhist Peaceful Means. They are done throughout qualitative research with data collection from related documents and research from both primary and secondary sources as a content analysis, which was analyzed by coding sheet,studying news reporting through both online platform and television with specific news producers, which includes Thairath Online, Matichon Online, TV Reports, Thairath TV and Thai PBS. For this dissertation, the main focus is the well-known case of the Wild Boars Football Academy that had been trapped in the cave in Chiengrai province. According to the case, the analysis will be split into 2 phases: the 1st phase starting from the report of missing the mentioned team and the 2nd phase is when the team had been discovered and rescued; the used tools are in-depth interviews with 30 knowledgeable and senior journalists and professional editors, religious experts including mass communication and peaceful means. Moreover, a focus-group discussion from 6 professionals are to certify the presentation of peace journalism using Buddhist Peaceful Means and the results from descriptive research.
The result from this research declaares that: 1)The digital disruption has occurred to be a significant obstacle for present news reports, which directly caused capital movement, media landscape, reporters and media’s ethics. 2)Peace Journalism happens mainly from the awareness of benefits to humanity,not desiring violence nor promoting violence to solve conflict problems,which is in accordance with Buddhist peaceful means to live a happy way of life and peacefully live together with others in different diversity; however, the journalists/reporters have not yet succeeded to convince readers/consumers to reach the goals of their lives,happiness and peace. To accomplish that, ‘Kalama Sutra’ and the ‘Four Noble Truths’ are the keys for successful working process, together with the Four Devine States of Mind (Brahmavihāra),The Four Great Efforts (Padāna) and the Four Prejudices(Agati) to yield wisdom education and to improve both message senders and recievers; moreover these can be the tools to let go the media crisis through wisdom of giving knowledge and facts to society,for the example of reporting the news of the Wild Boars Football Academy trapped in Thamluang Cave; and 3) The application of the essential Buddhist peaceful means to a process of reporting the news are called ‘WP-3F with M’ method consisting of the Mindfulness base of presenting Fact,the fact is presented in time and Fast,and causing Faith in the media themselves, which will bring wisdom of MIM characteristics of reporters in the era of convergence media, standing for Mindset, Inner Peace and Multi-skill for sustainably developing peace.
