Objectives of this research were 1. to study the context of cultural tourism administration of the town municipality, Chaiyaphum Province, 2. To compare the people’s opinions on the cultural tourism administration of the town municipality, Chaiyaphum Province, classified by population data, 3. to study the relationship between cultural tourism and cultural tourism administration of the town municipality, Chaiyaphum Province, and
4. To study the approaches to improve the cultural tourism administration of the town municipality, Chaiyaphum Province,  

                   Methodology was the mixed methods research. The qualitative and quantitative research. For quantitative research, the data were collected by questionnaires with the reliability conficence value at 0.873 from 396 samples, derived from 36,918 people at the Chaiyaphum city municipality area. The data were analyzed by frequency, percentage, means, standard deviation, T-test, and F-test and one-way ANOVA. Regression and Pearson’s Coefficient. For qualitative research, Data were collected from 12 key informants by face-to-face- in-depth-interviewing and analyzed by descriptive interpretation.  

Findings of the research were as follows:

                   1. Level of cultural tourism administration of Chaiyaphum city municipality, Chaiyaphum Province, by overall, were at high level (  = 3.86, S.D. = 0.781), Each aspect of cultural tourism were that the tourism sites was at high level. (  = 3.89, S.D. = 0.800), Facilities was at (  = 3.84, S.D. = 0.842), services was at (  = 3.83, S.D. = 0.887), Products and souvenirs were  at  (  =3.89, S.D. = 0.866), respectively.

                   2. The result of comparing people’s opinion on cultural tourism administration of Chaiyaphum town municipality classified by population data were that people with different age, educational level, occupation and incomes did not have different opinion on the cultural tourism administration of Chaiyaphum town municipality, Chaiyaphum Province at the statistically significant level at 0.05 rejecting  the set hypothesis. 

                   3. The relationship between cultural tourism and cultural tourism administration of Chaiyaphum town municipality, Chaiyaphum Province was positively correlated at high level (R=.875**) Each aspect, tourism sites were at high level (r=.850**) Facilities were at high level (r=.796**) Services were at high level (r=.770**) Products and souvenirs were at high level (r=.805**)

                   4. The approaches to improve the cultural tourism administration of Chaiyaphum town municipality, Chaiyaphum Province. Should conserve and use resources economically both natural and cultural resources reduce excessive consumption, reduce waste to destroy the environment. Promote a variety of cultures Traditions that are important to tourism, tourism development to local development Environmental Impact Assessment. Products of local tourist attractions must be of good quality and not too expensive. Increase participation of relevant local people Create appropriate and fair returns. There is a regular consultation meeting. Between organizations Local people and entrepreneurs. There should be personnel training in the concept and practice of tourism development, organizing systems and plans in an orderly manner. To raise the level of tourists' satisfaction with research and effective monitoring to solve problems and increase benefits for tourist destinations.

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