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Thai Monk’s Buddhist intuitive thinking for Media Literacy
Researcher : Alicha Treerotchananon date : 15/10/2019
Degree : ¾Ø·¸ÈÒʵôØɮպѭ±Ôµ(¾Ãоط¸ÈÒʹÒ)
Committee :
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Graduate : ô ¾ÄÉÀÒ¤Á òõöñ
 
Abstract

The research “Thai Monk’s Buddhist intuitive thinking for Media Literacy” was conducted under three objectives which were , (1) to investigate Thai monks media literacy (2) to explore Buddhist’s intuitive thinking concerning  considerations for believing and (3) to examine the relationship between Buddhist’s intuitive thinking and Media Literacy.  The methodology used in the research is a mix – methods of qualitative and quantitative. Dhamma was indicated from the Tripitaka and key informants were invited from the academic field of Buddhist Studies, Mass Communications and communication practitioners. Samples were selected from Thai monks and novices in Chiang Mai province or traveled on pilgrimage to Chiang Mai     aged above 15.  The finding revealed that Yonisomanasikara is used most in mind conditioning and the Kalama Sutra was often used as check list for believing and Sati obtained the function of of thinking background.  Thai monks media exposure was concentrate on internet media and television respectively. Contents that attracts samples most were documentaries and News. Thai monks’ Media Literacy was at “Advanced” level.  Samples indicated “Yonisomanasikara” and “Kalama Sutra” as Dhamma for intuitive thinking for media consumption.  The capacities to link Dhamma and Media Literacy was at “Moderate” level.  Chi-square was used to examine relationship between demographic characteristics and knowledge level of Dhamma.  Result showed that knowledge on Dhamma was varied by noble education as monks obtained higher degree expressed more of Dhamma knowledge while ages had no relationship with Media Literacy.  The suggestions for Media Literacy promotion is to conclude social - contemporary context with Dhamma and conduct collaborations activities as multi institutions basis.

 

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