The tile of dissertation is a model of working promotion of marketer based on the Buddhist integration. There are of three objectives; 1) to study of the working state of Thai marketer 2) to study of the principles to promote of working of Thai marketer, and 3) to present the way of application of Buddhadhamma to the Thai marketer’s working on the integrated Buddhism.This is the quantitative research; it is studied by documentary research and interview through the structure and frame of research in the objectives, the collection of data in others documents which related to Buddhist integral marketing and interview the 18 persons who are specialists on Buddhism and the marketing scholars. The result of research found that:-

Marketers are a very important profession in free market capitalism, a profession that connects between producers and consumers to successful business providing services to customers who need to gain reliability, which is a very important working of marketers. So, marketers must develop and learn to keep up with, and to create the trust and the confidence to customers, response to customers’ need, and to create impression to customers. To know how to analyze information clearly, the marketers have to be professional, knowledge, responsibility to work and can communicate with others. On the other hand, he must be marketer who knows the sciences and the arts to create the difference and distinction of marketing.

The principles are used for application of working promotion of marketer, it depends on the theory and using of Buddhist principle for promoting of administration of marketer through planning, system, and strategies for the reliability and acceptance of marketer in the society. So, the Buddhist principles used to apply for working promotion of marketer successfully and effectively such as the four Iddhipadas and the four Brahmaviharas. It found that the four Iddhipadasare, Chanda : loving in work what he done, Viriya:effort in works, it is the origin of achievement, marketer getting accomplishment by effort, Citta : taking care and responsibility of work, having active thought with works, it is good effect to work and achieve to the goal, Vimamsa: investigation or testing, understanding how to work for success, working by concentration on work, analysis by reasoning, he has understood the process, the method, and the way of working rightly. Vimamsa is the principle to help crossing of the problem and obstacle of marketer working effectively. Then, the four Brahmaviharasare loving-kindness, compassion, sympathetic joy, and equanimity. These are the control of officer’s mind to live with co-worker happily by showing with loving-kindness and wishing all people have compassion to each other, it include to mind which has to have loving-kindness and sympathetic joy to one whom getting well and happy. There are 4 principles of promotion of marketer in Buddhism, 1) Rightness, 2) suitability, 3) transparency, and 4) justice. These are to help the marketer remind to the virtues of good marketer.

The Application’sA model of working promotion of marketer based on the Buddhist integration can be applied to work of marketers to use for achievement. It can be concluded into six models, e.g., 1) Development with loving-kindness, in the primary it makes satisfaction and interest to bring marketer to success and instill in their work, 2) Development of consciousness by effort, the intention to work of marketers is to search knowledge from both internal and external source for cultivating their effort of business, 3) Brach of work with effort, thoughtfulness on work, not, 4) Conquering the evil by investigation, always use wisdom to investigate, consideration to seek the reason, 5) Creation of love relationship by the four Brahmaviharas that is to make the relationship of marketers together to direct themarketers’ minds to express love to all be happy and be compassion and sympathetic joy to colleagues who getting success in their work, and 6) Creation of working virtue by the good conduct, that is the working of good marketers must have good conduct by body, speech, and mind, to be trust, acceptance, and benefit to the organization.

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