This study is conducted with three objectives; 1) to explore concepts and process of artistic creation of the Art Bridge, 2) to study artistic approach to social development of the Art Bridge, and 3) to search for obstacles and factors that have impact creating artistic activity for social development of the Art Bridge. In-depth interview and literature review are used as main approaches.
The findings are 1) the Art Bridge has no restriction in artistic creation. It allows artists to use any technique and process in creating art works. Only when the association has a plan to create a masterpiece that artists have to join hands together in creating one art work, a wide framework would be posed as guideline.
2) Artistic creation of the Art Bridge is first started by removing their own ego and create opened-mind to allow them to link with other sectors in the whole society. They then move up to deal with mental development of others by using arts to heal and nurture others. Finally, with their art works and hard work, they are able to convince others that arts and artistic creativity can be used as a force for human, social and economic progress. The tangible result is Chiang Rai is promoted as a tourist destination for arts appeal.
3) Main problem that have impacts on creating artistic activity for social development of the association is less support from state agencies. However, it is received warm support from business sector which impress the association and its artists in dedicating their artistic talent for the public sake.
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