This dissertation entitled ‘The Way to Enhance Ethics for Thai Media Using Buddhist Integration’ has three objectives: 1) to study ideas, theories and Thai mass media’ ethical problems, 2) to study the Buddhist teachings being suitable to empower Thai mass media’s ethics, and 3) to propose the ways to empower Thai mass media’s ethics through Buddhist integration. This is a qualitative research done by studying documentaries, related research works. In this research, an in-depth interview of 30 people from four groups of key informant, mass media scholars, Buddhist scholars, media persons and consumers and then focus group was done to examine data. The descriptive analysis was also made respectively.
In the research, it was found that four kinds of Thai mass media’s ethical problems were found as follows: 1) problems of mass media business’s ethics, 2) problems of mass media’s ethics on its contents, 3) problems of having no-good sense and proper understanding in mass media professional ethics, and 4) problems of mass media’ professional ethics on control.
Download |