ABSTRACT

The objectives of this study on The Satisfaction of People Towards. The Service Applying The  Sangahavatthus Dhamma of Chonburi Town Municipality were to 1) study people’s satisfaction towards the of Chonburi Town Municipality services; 2) make comparative study on satisfaction of various status of people. 3) discover problems and their solution applying the of Sangahavatthus Dhamma Service.  The samples in this study comprised of 390 service users gathered by random sampling.  The data gathered was carried out by using questionnaire.  The data analysis was done with Social Science SPSS. The statistics used were values of frequency, percentage, mean, standard deviation, hypothesis test with T-test, one way ANOVA and comparative pair differentiation.

The results showed that

The majority of respondents were male, accounting for 56.82 percent. Age of the respondents Mostly between the ages of 36-50 years. Education Of the people surveyed Most graduates High school or equivalent 65.90 percent Occupation of the respondents Most Private Employees No income, revenue, most of the respondents 9000-15000 baht or 42.82 percent. The study results revealed that the people’s satisfaction towards services in average was at high level ( = 3.62).  According to each item of analysis, it turned out that people’s satisfaction towards Impartiality of the Four Objects of Sympathy was at the highest level ( = 3.75) and towards Pleasant Speech was at the lowest level ( = 3.41).

When comparing various personal differentiations of the samples, it showed that people with different sexes and education showed different levels of satisfaction with the statistic significance at .05 level.  Different ages and careers did not show any statistic significance.

According to problems and solutions towards satisfaction applying the Four Principles of Service among Chonburi Town Municipality officers, it revealed that people were not clear on process and suitable service time of the Office.  Also it showed problems on officers’ coordination, inadequate parking places, unpleasant speech among Registration personnel, lack of enthusiastic to help, and service with bias among officers. The data analysis showed that people were not satisfied towards the services.  It was recommended that service improvement should be performed; Office personnel should be more active and motivated in work. The training involving ethics especially training on applying the Four Principles of Service should be introduced.  The officers should know how to apply Giving, Pleasant Speech, Life of Service, equality consisting in Impartiality of the Four Principles of Service to their work.  Besides, the Registration officers should concern flexibility, satisfactory service and impressiveness provision while they were servicing people.

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