Abstract          

            This research aims to study (1) the philosophy of sufficiency economy and the Buddhist Communications Process for the development of the farmers towards the Sufficiency Economy. (2) to create the innovative communication base on Buddhism for the development of farmers towards the Sufficiency Economy. (3) to present the innovative model of the communication based on Buddhism for the development of the farmers. The research results show the process of the farmers’ development based on the Buddhist way and the implementation through the current telecommunication technology, to describe the development of a well-balanced happiness in the sustainability of the agriculture by means of the quality and to develop a communicational model for the development of the Farmers towards the Sufficiency Economy. The qualitative and quantitative method called a documentary analysis is employed. In this research found knowledge reveals that the goals of sustainable development for farmers with five Economic Theories, Technology Acceptance Model (TAM & UTAUT Model), Buddhist Economics, Corporate Social Responsibility (CSR), Dharmas and the Sufficiency Economy Conceptual frameworks constructed from all 10 editions of National Economic and Social Development Plan are not found before the usage of the current telecommunication technology. The need for the development of the farmers and the response of the developmental factors are balanced through the examination of the effects on the economy, the education, the faith, the confidence, the social participation and the quality of life. The Dhamma principles connected with the Buddhist economics have to be modified for the farmers’ success, while the communication based on Buddhism and become a point of balance, causing the farmers to modify or change their behaviors in the direction that causes intellectual and the lasting happiness. The management was expected for the responsibility for the synthesis of the principles of CSR, and the models at the completion of the responsibility for the factors of the development, while the needs of the development are the balances of the demand and the supply which are connect with the same line as the linear. Lastly, the Innovative Model of the Communication based on Buddhism for the Development of the Farmers towards the Sufficiency Economy Philosophy was developed.

            The Moderation is applied to the production theory, the marketing and the consumption from mainstream economic effects which are directed by the Buddhist economics and the Buddhist principles of the Middle Path (Majjhimãpaṭipadã), the Noble Eightfold Path (Aṭṭhañgika magga), the Threefold Training (Tisikkhã), the Chain of Causation (Paṭiccasamuppāda), the Seven Qualities of a Dood Man (Sappurisadhamma), the Five Precepts (Pañcasila) and the Five Dharma (Pañcadhama). The Reasonability is Regulated by thorough Contemplation (Yonisomanasikāra), the Three Characteristics (Tilakkhaña), the Fourfold Noble Truths (Catu - Ariyasacca), the Four Principles of Success (Catu - Iddhipāda), the Four Principles of Social Integration (Catu - Sangahavatthu) and the Four Principles of Virtuous Existence (Catu - Brabmavihāra). The Self - Immunity Supervised by Mindfulness (Sati - Appamādadhamma) and True Good Friends (Kalyāṇamittatadhamma) in a strong base of knowledge and the morality condition that is controlled by the people of knowledge (Bahusutta), Six Channels of Sense (Ayatanas) that are controlled by the moral shame (Hiri) and the fear to the sin against the corruption (Ottappa) as a starting point. The model of the completion of the response factors of development and the needs of the development is the balance of demand and supply being connected with the same line as linear. So, the Innovative Model of the Communication based on Buddhism for the Development of the Farmers towards the Sufficiency Economy Philosophy consists of five main theories, 15 principles of Dharma and the evaluation of 15 indexes. The innovative model in this research can also be used in different countries which are of different economics, societies, environments and cultures, because of the syntheses of the natural principles that are Dharmas.

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