The objectives of this study in the ‘Buddhism Ethical Communication Promotional Model on Social media is of 3 objectives, i.e, 1) to study the conceptual ideas and theories related to Buddhism ethical communication on social media, 2) to study states of problems, effects and Buddhism Promotional Model on Social media and 3) to present Buddhism Ethical Communication Promotional Model on Social media The qualitative research was used to in-depth interviews 30 with unspecific chosen key informants of 5 of each organization network administrators of government sector, on-line network controllers, academicians, and 10 mass media people, plus 5 general people, the analyze, interpret by wring inductive reasoning by classifying types, comparing characteristics of the information, finding connections of various phenomenon in order to create the required model and present it to the 12 specific chosen experts in a focus group discussion, i.e. 2 academicians, 4 religious monk and layman experts, 5 mass media experts, and 1 law expert. The research finding were as follows :

1) Buddhism ethical communication on social media is a process of The communicate with others (Paratokosa), then to communicate with oneself (Yonisomanasikara) spiritual communications with important principles : the process of correct way of thinking, thinking over and cleverly before talking actions, speaking, editing or posting messages including photos and video clips through on-line media or social network

2). states of problems and the effects from social network communications during October, 2013 - May, 2014 resulted from the 4 aspects of problem states, i.e, attitudes and hate speeches; beliefs on facts related to rumors and untrue news ; economical needs related to violating others; and social structure related to people’s disharmony effecting individuals and society both negatively and positively; these mentioned states of problems and effects in the principles of Buddhadhamma are of defilements (Kilesa) and erroneous opinion (Ditthi) yielding sorrows

3). Buddhism Ethical Communication Promotional Model on Social media comprises the processes of Adhisilasikkha – the training in higher morality for good speeches, Adhicittasikkha – the training in higher mentality or mental disciplines for having virtue and concentration, Adhipanyasikkha – the training in higher Sati and wisdom for clearly knowing, and Ariyasucc:4 in order to disciplining defilements and restraining Sati before communicating through social media or network.