The research’s objectives of this thesis were as follows (1) Study of the meaning of the ethical bhaya (2) Study of the meaning , characteristics and kind of Isan-proverb on morality in Phra Sompob Jotipanno’s the sermons influenced to the people and (3) Study of the resulf of the ethical principles in bhaya for application in daily of the people in pad sub-district  kamtakla district sakonnakhon province as the qualitative research from document and fieldwork  

            The research’s result was found that the monk’s preaching from the Buddhist period to the present are under many techniques and methods in order to preach Dhamma effectively and as very useful for all listeners. Even Phra Sompob Jotipanno’s and Isan-monks had brought the Isan-proverbs applied to teach the Buddhists in their own community. After analyzed them, there are many moral concepts as follow; (1) Teaching about the sufficiency on consuming things, (2)Teaching how to act with sufferings and happiness, (3)Teaching about the appropriate act by oneself, (4)Teaching how to act with others, (5) Teaching the art of working,(6)Teaching about carelessness and it’s wickedness (7)Teaching about merit and evil, (8)Teaching how to associate with good friends,(9) Teaching about wisdom,(10)Teaching about  education and seeking knowledge,(11)Teaching in general topics.  There are two main Isan-proverbs; Isan-proverb as motto and Isan-proverb as puzzle. The motto Isan-proverbs aimed at teaching morality to listeners directly and indirectly, but the puzzle Isan-proverbs aimed at teaching morality hidden by principals of Buddhadhamma and philosophy for villagers too.

            Phra Sompob Jotipanno’s moral Isan-proverbs brought in preaching are about the first level of Buddhadhamma Three kinds of education that (1) Sila means to keep body verbal and mental, make it peace and happy. The good conduct was not create themselves and others to suffer. (2) Samadhi means to control the mind in the correct way and suitable for all works and (3) Panna means to train for making knowledge and understanding correctly and perfectly in everything’s, another meaning was insight, it’s can be applied for using in the daily life and working as the motto.  

            In addition to the research, it was found that Phra-ajarn sompob jotipannb, there are poems sometimes, when teaching the youth he also uses the Isan-proverb for entertainment. Therefore, he still keep the teaching method as being appropriate to the listener groups, and found that it is better than teaching without Isan-proverbs.   The listener’s opinions were found that his bringing Isan-proverb inserted with Buddhadhamma is very useful in many ways; especially increasing knowledge, thoughts of solving social problems to live happily, and also teach how to act oneself on working, training the children about good traditions and for continuing Isan culture for a long time.