ABSTRACT

          The objective of this research "Buddhist Propagation of Phradhammarachanuvat (Kamol Kowido) Wat Phrachethupolvimolmangkalaram Bangkok" were (1) to study the Role Buddhist Propagation (2) The model and approach Buddhist Propagation of  Phra dhammarachanuvat (Kamol. Kowido) Wat Phrachethupolvi molmangkalaram Bangkok (3) To study the association between Buddhist Propagation of Phradhammarachanuvat (Kamol Kowido) Wat Phrachethupolvimolmangkalaram Bangkok. Buddhist way of com- munication and communication arts major. Conducted by means of qualitative research Data were collected by interview (Interviews) by means of in-depth interviews with all the important information (Key Informants) consists of the clergy and laity of 12 images and data were analyzed by content analysis.

The finding research are as follows ;

          1. Phradhammarachanuvat (Kamol Kovido)  have a presenting Buddhism to the eyes of the clergy and people of the big three reasons : 1. Offer direct (actual) 2. Presented in connection with the present situation. 3 is presented. The sample consists of individuals. Which is expressed by many types of sermons and lectures. The academic study of media texts. Reading time. And radio propaganda and public relations. Using it or how it is used frequently presented three ways: 1) Comparison with the wording and metaphors. 2) Presented by the instance And storytelling to engage and 3) Use expressions Buddhist proverb proverbs poetry poems which the third way is the way that that is the way you feel most for the edification lectures are not boring. It is great fun to see at the hearing.

          2. The techniques and principles of the proposed approach. That said, it is consistent with the Buddhist way of communicating is four : 1. Briefly explain clearly apparent in San Francisco. The hand to the eye. 2. came in from the field with real influence. I agree with you. It must be accepted and implemented. 3. Smoots Beau champ thrilled to quests. Created it. Wake up to the industry to actively ensure success. Not concerned with the tired and discouraged. 4. Interview Phags nourish in mind that optimistic, cheerful and full of joy, hope not boring. I see the benefits they receive from the practice may tie into words that clearly motivate bold, cheerful and clearly invites bustling foreshore is also in line with international levels to enhance the communication of Aristotle, called the speaker, speech, and the audience and the number of plaques composed of 4 main communication objectives : 1. Sender 2. Message 3. Channel and 4. Receiver is clearly corresponding results Buddhist Propa- gation of Phradhammarachanuvat (Kamol Kovido) effective and successful results.