Abstract

The aims of this research aims were to study an environment and the tourist satisfaction of the temple and management of the tourist in Chiang Mai province. This research was documentary research and survey research by using the questionnaire with the samples 400 people, the interviews and observation of the environment of the temple in Chiangmai province. The data analysis was frequency, percentage, mean and standard Deviation. The results of analysis data were found as the following:

The ancient places, the antiquities in Chiangmai province and especially, the place of tourist attraction the temple in Chiangmai, consisted of the important place in the history. There are 86 temples; such as; Wat Phrathat Doi Suthep,  Wat Phrasing Waramahavihan, Wat Chedi Luang, Wat Suandok, Wat Jedyod,and ChiangYuen etc. thus, there are many tourist  in Chiangmai. There were 13 temples of the declined areas, such as Wat Phrathat Doisuthep, Wat Chedi Luang, Wat ThamChaingDao etc. There were 5 main problems for the tourist. 1) The problem in the supply of tourist, 2) the problem of the management and products, 3) the problem of the tourist, 4) the problem of environment,  5) the problem of the policy in tourism.

The results of the tourist satisfaction of the temple in Chiangmai, were founded; the tourist satisfy to the tourist attraction place and management of the tourist showed at 3.42 percent which put them in order to least; the Tourist resources showed at 3.66. The Facilities showed at 3.47.  The Strategy of the tourist showed 3.34. The Personnel of Tourist showed at 3.27 and the Advertisement showed at 2.87.

The tourists give an opinion that should improve, provide of trash and garbage showed at 78.8 The Maintaining the cleanliness of the bathroom showed at 74.0 and the map of the temple should be provided at 60.3.

The results of study tourist management were founded;

1. The tourist resource management was the proportional management and the development the temple area which is considered in short and long term. This is included the reparation of Archaeological site or abandoned temple.

2. The meaningful management system was the preparation of the temple information and data base information systems and publicity for the important day in Buddhism.

3. The Personnel Management, the development of the tourist sectors were improved in the tourism and moral development of the tourism.